Video content is leading the way in the content marketing scene (as of 2019). YouTube is currently the leading platform for video blogging (vlogging), video sharing, and video marketing. It is a free platform offered by Google, and many (including me) love it.
Facebook and Twitter have recently stepped into the video marketing game, but they still fall way short of having the kind of impact that YouTube has.
If you currently have a YouTube channel, you must be wondering how you can get more YouTube subscribers, and how you can increase the reach of your YouTube videos.
With over a billion unique YouTube visitors per month, there is a large potential audience for every uploaded video. Whether it’s a video of someone performing a prank or a video of a fashionista’s summerwear review, YouTube is the go-to platform for video consumption.
· Create Engaging Content
You got to remember that Youtube doesn’t consider so much the clicks your video gets but the amount of time users spent watching your videos. Channels and videos with higher watch time are more likely to turn up in search results and recommendations. So, you need to keep in mind that you have to value your viewer’s time and deliver value right away while creating your content. FYI, the first eight seconds of your video is the most important. The click-away rate in those eight seconds is most. So, make sure that you start delivering information right away and don’t put the important information at the end of the video.
· Schedule Your Videos
The BEST thing you can do with YouTube is to make a lot of content and make it consistently. The frequency helps you retain existing subscribers, also helps you to attract new subscribers to your Youtube channel. The formula which all famous YouTuber follow is the 1*4 formula. Publish four YouTube videos every month. That breaks down into one video every week. It’s an easy number to remember and you’ll soon see the increase in youtube Subscriber.
· Create attractive Video Thumbnail
Create an attractive thumbnail for your videos to increase click-through rate. Use relevant text and image in the thumbnail. A custom video thumbnail with a minor annotation will tell your users what your video is all about. Youtube offers a selection of thumbnails from three intervals of your video. These intervals are at the 1/4th mark, at 1/2 mark, and at the 3/4th mark. Choose the one that best illustrates what your video.
· Customize your Youtube Channel
Craft Youtube Channel to create trust with your brand. Make the most of the YouTube channel bio and custom URL to finish up your channel customizations. Keep the bio short and to the point. You can always link to your website URL in the video description for a more detailed bio. Another important step in customizing your channel is to create an awesome introduction video. YouTube offers a great feature called channel trailers that lets you automatically play a video upon the opening of a YouTube channel. Your channel trailer is the first thing any visitor will see on your Youtube page. So, channel trailer is something you must carefully work on and constantly improve to keep visitors engaged. Try to give a quick, informative, and engaging introduction.
· Motivate your audience to Subscribe
A simple link created for subscribing to the channel can increase youtube subscriber. The pro technique is to add a call to action button. If you’re using a graphic to add a call to action, you can liven it up with a call to action annotation. Make sure to put it subtly it should not annoy your viewers.
· Interact with your fans
Key to make a loyal fan base is to keep interacting with your fans. Interact with your audience, and listen to their requests in the comments section of your videos. Make sure you reply to each comment both negative and positive. It will increase your credibility and increase Youtube subscribers.
There are more ways to increase subscribers other than those I’ve mention. You may try and error for better result and if you would like to get a hand from others to increase your Youtube subscribers, I would recommend you our services.
Hope that was insightful. Wish you best of the luck!