15 Must Have Free Instagram Marketing Tools To Boost Your Engagement

free instagram marketing tools

Free Instagram designing tools

Instagram is one of the most visual social networks around besides Pinterest, so having a careful image is a must. These free Instagram marketing tools will help you make your photos stand out.

1) Canva

instagram templates made with canvas

Canva is a great application to take out the artist inside you without having to have specialized knowledge. The idea is to create the best images in the easiest way possible. To achieve this, you have various effects, icons, image frames, blurred, stickers and more. You no longer have an excuse not to give your feed an extra touch.

2) A Color Story

a color story to use in Instagram

This marketing tool for Instagram is the ideal photo editor to give a touch of color to your feed.

This editor has over 100 different filters and effects to help your photos stand out, and they’re super cute! Although the basic version is free, if you like it may be worth investing in some of its filter and effect packs, which cost between $0.99 and $2.99.

3) InShot

In recent years, the video has been gaining more and more weight on Instagram. So if you want to succeed on this network, we recommend that you use a good video editor, like InShot.

InShot allows you to merge videos, add your brand, put music on them, blur the background and other super-useful features. Thus, you will have it very easy to polish your video posts or videos on Instagram Stories. And you can also use this same tool for your photos.

inshot video and photo editor

4) The Preview App

If you don’t want to complicate your life, but you’re sick of Instagram’s default filters, this Preview tool is your solution. Presets provides 16 pre-designed filters to create different environments in your photos: colorful, brown, grunge, natural… A very simple way to add value to your photos without having to suffer too much.

the preview app for instagram try free

5) PicFlow

A very simple and intuitive free tool to create 15-second image galleries for Instagram. Just choose your photos and music and decide the time of passage of each image. You can also customize the transitions between them.

create image galleries for instagram

Free Instagram marketing tools

These free Instagram marketing tools will help you have an active presence without making your life too complicated.

6) Repost

Organically Instagram doesn’t allow you to republish an image or video from another user to your profile. But, that doesn’t mean it can’t be done.

The application that solves this problem is Repost. With this app you will be able to in a very simple, intuitive way and mentioning the original author, publish a photo from another source in your Feed.

Repost your favorite photos and videos to your Instagram feed

7) Hootsuite

Hootsuite is one of the preferred marketing tools of digital marketers, allowing you to organize all your online presence, schedule and publish posts and view statistics from one place. However, keep in mind that due to recent changes to the Instagram API, there are some options that are no longer available, such as follow or unfollow users from Hootsuite.

hootsuite for social media marketers

8) Later

Later is one of the star applications when it comes to schedule your future posts, and many bloggers, small businesses and entrepreneurs use it. Its “free forever” plan allows you to schedule up to 30 photos per month. If you need more functionality, payment plans start at $9 per month.

free instagram marketing tools

9) Instagram Feed Planner

A WordPress plugin that allows you to display images from any public Instagram account on your website. You can combine multiple accounts into a single feed or create separate feeds.

If you’re using WordPress, Instagram Feed Planner is a great option to highlight your Instagram on your website and get more attention and followers.

Instagram feed planner

10) ShortStack

Contests on Instagram are a very popular option to attract attention and create engagement. With this free Instagram marketing tools you will be able to take advantage of user-generated content, encouraging them to post a photo with a hashtag to participate. The free version allows an unlimited number of contests and up to 100 participants.

social media contest app

11) Gleam

Gleam is another option to organize Instagram based contests. This tool creates an Instagram widget that you can add to your website and use it to attract your site’s visitors to your IG account; for example, you can have them follow you or watch a certain post to enter the contest.

gleam app for instagram promotions

12) Planoly

One of my favorite tools to use on Instagram is Planoly. It allows you to manage, plan and schedule your Instagram posts from the comfort of your computer or mobile.

Recently, the app has announced that it will automatically start posting to Instagram; thus freeing you from more daily tasks.

This beautiful tool lets you move photos within a dashboard so you can create a cohesive Feed.

This is great if you have hundreds of images on hand and don’t know how to program them throughout the week, so that they are as visually showy as possible. That is, that the progression of photos is consistent in tones, brightness and thematic.

visual planning and marketing solutions

13) All Hashtag

It’s a hashtag server that works with different social networks, such as Instagram.

Hashtags are everywhere and are the easiest and most direct way to find new potential users aligned with your brand, service or company.

From the keywords of your sector, this app generates different hashtag possibilities for your posts.

For example, if you enter “travel” in the tool and select the “top” option, the app suggests the 30 most relevant hashtags that contain that word. You can then copy them and put them directly into your next photo or video.

all-hashtag for Instagram Fast and best hashtags generator

Related post: A List Of 266 Instagram Hashtags For Business – Infographic Included

Free Instagram analytics tools

You know the saying: information is power! Instagram analytics tools will help you know what’s going on with your account and analyze your environment.

14) Iconosquare

This app allows you to get a lot of information about your Instagram account activity, the most effective posts and hashtags, the growth in followers and more.

uncover the secrets of your social media analytics

15) Instagram Insights

A very interesting Instagram tool for company accounts, with which you can see the overall performance of your account and the result of your posts and Stories and get information about your IG followers.

You can find Insights data in three different places in the Instagram app. To access Insights from your account page, tap the bar graph icon in the upper-right corner of the screen. To see analytics for an individual post, navigate to the post and tap View Insights in the bottom-left corner.

Instagram insights chart to see your account analytics


Digital marketers and IG influencers use different kinds of free Instagram marketing tools to get the most out of Instagram.

These app-tools help you engage with your followers in a better way. They help you understand your followers. You can segment your audience to optimize your Instagram campaigns for better results.

Has any other tool helped you enhance your Instagram marketing campaigns? Please mention it in the comments below. We would love to include it in the list.

2 thoughts on “15 Must Have Free Instagram Marketing Tools To Boost Your Engagement”

  1. Pingback: Unlock the Power of Auto Insta Likes: Boost Your Instagram Engagement in an Instant!

  2. Pingback: List Of 9 Instagram Influencer Marketing Strategies With Case Study

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