Discover the perfect Facebook marketing tools for Facebook that will make your life easier when it comes to managing this social network.
Facebook is still the reigning social media network. As of the end of 2018, it boasted over 2.32 billion monthly active users. With that many million active users it’s a perfect social network for companies, because if you make a good Facebook marketing strategy you will get many benefits.
- Increase traffic to your website
- Open a communication channel with your customers
- Give more visibility to your brand
- Get to know better your customers
- Reach more potential customers
In this post we’ll write about some of the best free Facebook marketing tools that will make your life easier when it comes to managing Mark Zuckerberg‘s social network:
This is Facebook’s native free tool with which you can see your Fanpage’s statistics. With it, you’ll be able to gather valuable data about your page visits, the total number of likes, your posts reach and your ignored or shared content. With all this data, you will be able to improve your failures and reinforce your successes.
Within the best free Facebook marketing tools, this tool is especially focused on business pages. With it, you can compare your Facebook business page with those of other companies that have a fan-like number similar to yours. To do this, rate the pages according to the last 50 posts.
You may be interested in “Buying Facebook likes for your business page“
This social media marketing tool allows you to compare your page with other pages of your choice. With it, you’ll be able to analyze your Facebook Page as it gives you a history of fan growth, the most used keywords and the best time to post.
LikeAlyzer is another great free Facebook marketing tool that will help you improve your page on this social network. By adding the url of any Facebook page, LikeAlyzer will show you an overall score of your page and a summary of the strengths and weaknesses of it, it will also give you a list of improvements you can make to fix your errors.
I have to say that I didn’t know about this tool before, but since I discovered it, I find it one of the easiest and most complete Facebook tools to use. Once inside, you’ll see a summary of your Page’s stats, posts, fan interactions and location, among other large amounts of data. In addition, if you manage multiple pages, you can compare the data between them.
It’s a Facebook add-on that will help you manage and generate your ads. This way you can create many ads at once and target the target audience you’re targeting. A tool more advisable than Facebook Ad Manager, because when Facebook makes a change it does it first in Power Editor and then in Facebook Ad. The only “but” is that you can only use it from the Google Chrome browser, but nothing is perfect, right?
AdEspresso is a Facebook marketing tool that will allow you to know the impact of your advertising and optimize it in this social network. It is focused on small or medium-sized businesses, and you can try different combinations provided by the tool itself.
EasyPromos allows you to create original video contests, photos, texts… simply by selecting one of the options offered by the application itself. In addition, it’s very easy to setup. This way you don’t have to keep an eye on publishing it or choosing the time to select the winner. It’s never been easier to do a contest if you use EasyPromos.
This free Facebook tool helps us to find a good title, so that it gets traffic, is shared and appears in search engines. It can be taken into account for a SEO strategy in general, but also for the use of Facebook, because Headline Analyzer will tell us if the title (for example, of a post) is suitable to share on Facebook.
This is one of the best tools for Facebook with which you can reward your number one fan on your Page naming it “The fan of the week”. Just sign up for the app, give it the relevant permissions, and every week the app will automatically choose the most engaged follower within your fanpage.
Facebook is also a powerhouse of opportunities for every stage of your content strategy. There’s a reason so many companies invest most of their social resources there.
You could use these free Facebook marketing tools to implement Facebook as the only content marketing tool from top to bottom, except for your blog. Is your presence there strong enough to take that plunge?
We’d appreciate you helping us grow this list by mentioning some of the Facebook tools you’re actually using. Thanks for stopping by and don’t forget to share this link to your friends.