2019 is here and we’re excited to share a new #infographic, which shows 50 social media marketing stats for 2019 from our friends at Red-Website-Design.
Knowing the new social media marketing trends for 2019 can sure help your small business or brand in the marketing of content and paid advertising.
Here’s a brief summary of stats of each one of the major platforms –
Instagram use and engagement:
- As of June 2018 there are over one billion active users on Instagram. Of these users, Instagram’s 2017 data shows over two million monthly total advertisers on the site.
- The most popular hashtags on Instagram included #love, #instagood and #fashion. The top B2B hashtags included #quotes, #video, #picture and #work – while one third of all posts examined at Mention.com contained no hashtags at all.
Influencers particularly like Instagram. A 2018 survey found that they listed Instagram as their favorite medium at a rate of 78%.
Facebook use and engagement:
- According to a Pew Research, over two-thirds (68%) of all U.S adults now admit they use Facebook.
- 26% of Facebook users who click on ads have made a purchase at some point.
Because videos are automatically muted, captioned video ads see video view times increase 12% on average, according to Facebook.
Pinterest use and engagement:
- As of 2017, more than half of millennials use Pinterest every single month, according to a report by Pinterest.
- There is significant movement in a variety of categories on Pinterest, according to social media statistics. DIY projects increased 35%, art increased 50%, style ideas 38% and “products they love” went up 115%.
Twitter use and engagement:
- The majority of Twitter user (58%) are engaged with mobile having installed a mobile app within the last month.
- As of 2017 Twitter hosted 1.3 billion accounts.
Don’t forget to share it.
